Product Design
WebApp
Fireplace Configurator
Role: Product Designer
Responsibilities: End-to-End UX & UI Design Process
Collaborators: Full Stack Developer, Engineers, Sales Support Team
Figma
FigJam
Relume
After Effects
The Challenge: Operational Efficiency
The primary objective was to eliminate a critical bottleneck in the sales process. Data gathered from the Customer Support team revealed that 26% of all inquiries were strictly related to manual pricing and non-standard bio-fireplace specifications. The goal was to engineer a self-service tool capable of handling these complex customization rules, thereby freeing up the technical support team to focus on high-value B2B contracts rather than routine feasibility checks.
Engineering Collaboration
Through technical consultations, we identified five core parameters required to manufacture a custom unit: Unit Type (distinguishing between wall-mounted and built-in left/right-sided models), Base Dimensions, Frame Style, Chamber Depth, and the Burner Unit. These represent the absolute technical minimum for a production-ready order. Reducing these steps would risk omitting critical manufacturing data, while adding more would increase the user's cognitive load.
User Flow & System Constraints
I designed the User Flow to maintain clarity despite backend constraints that prevented real-time visual updates. By dissociating data input from immediate rendering, I structured a linear process focused on clear progress indicators. This ensures the user remains oriented and confident throughout the configuration steps, even without live visual feedback.
Wireframes & Iterations
Before diving into high-fidelity designs, I explored several layout structures through low-fidelity wireframes to map out the core logic. My initial approach used a split-screen layout with configuration controls on the right panel.
Based on competitive analysis and standard UI patterns for similar tools, I iterated on this by moving the control panel to the left side, intending the large right-hand area for product visualization.
However, technical constraints forced a major pivot in the layout strategy, leading to the final step-by-step "wizard" approach.
User Testing & System Constraints
A critical technical constraint was the backend's inability to render customized fireplace visuals in real-time. This limitation became a major friction point during early internal user testing. Users were visibly confused by the large, empty placeholder area next to the controls. Because they couldn't see immediate changes after moving a slider, they were unsure if their input was being registered by the system.
The Pivot to a Wizard Layout:
To solve this, I abandoned the split-screen view. I redesigned the flow into a focused, full-width wizard layout. By removing the empty visualization space entirely, I dissociated the data input from immediate rendering. This shifted the user's focus solely to the current step's task, using clear progress indicators to maintain confidence without relying on live visual feedback.
Design System
I utilized a clean, minimalist aesthetic that is strictly aligned with the established Kratki.pl branding. To maintain a cohesive brand experience, I integrated the company's signature visual language -including its color palette and typography - into the tool's interface.
Impact: Strategic Readiness & Innovation
The project delivered a production-ready framework designed to transform how complex, bespoke products are sold online. By translating intricate manufacturing constraints into a seamless digital experience, the solution provides a validated roadmap for the brand’s digital evolution.
Key outcomes include:
Operational Automation: Validated a 5-step logic engine to automate 26% of manual inquiries, ready to significantly reduce support overhead upon deployment.
Immersive AR: Integrated Augmented Reality functionality, allowing users to visualize custom units in their own space to drive emotional buy-in.
Scalable Blueprint: Delivered a high-fidelity, implementation-ready roadmap for Kratki.pl that sets a new digital standard for bespoke industrial sales.
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